September 17, 2026 · Mahesh Agarwal, Founder
Most retailers learn pricing by trial and error, one wrong decision at a time. A shirt priced too high sits on the rack for months. A shirt priced too low sells fast and still loses money once you count everything that went into it. This guide covers the pricing and margin questions that come up again and again in a kurti shop, from the first price tag to a rack of stock nobody wants anymore.
सेलिंग प्राइस कैसे डिसाइड करें?
Start with your total cost, not just the wholesale price you paid. Add freight, packaging, any alteration or finishing, and a share of your shop rent and staff cost spread across everything you sell in a month. Once you know your real cost per piece, add the margin you need to run the business and still make a profit. A price that only covers the wholesale rate and a little extra usually looks fine on paper and loses money in practice, because it never accounted for the shop that has to stay open around it.
मार्जिन कितना रखना चाहिए?
There is no single right number, but most kurti retailers work somewhere between 40 and 100 percent margin on cost, depending on the product and the shop. A daily wear cotton kurti that moves fast can carry a slimmer margin, because volume makes up for it. A festive or heavily worked piece that sells slower needs a fatter margin, because it ties up shelf space and capital for longer. The mistake most new retailers make is copying one margin number from someone else's shop without asking whether their rent, footfall and product mix are anything like their own.
500 रुपए का प्रोडक्ट कितने में बेचें?
Take a kurti that cost you Rs 500 landed in your shop, all costs included. At a 60 percent margin, you sell it at Rs 800. At 80 percent, Rs 900. At 100 percent, Rs 1000. Which one is right depends on what similar pieces sell for in your market and how fast that particular design usually moves. A safer way to think about it is to work backward from what a customer in your area actually pays for this kind of kurti, then check whether that price still gives you a margin you can live with. If it does not, the design is not right for your shop, whatever the cost price says.
MRP और सेलिंग प्राइस में क्या फर्क है?
MRP is the maximum price printed on the tag, the ceiling you are legally allowed to charge. Selling price is what you actually charge the customer, which can be equal to the MRP or lower, but never higher. Many shops set the MRP a little above their planned selling price on purpose, which leaves room for a discount that still feels generous to the customer without cutting into the margin you actually needed. The trap is setting MRP so high that the discount looks fake, which customers notice faster than most shopkeepers expect.
प्रॉफिट मार्जिन और मार्कअप में क्या फर्क है?
Markup is calculated on your cost price. Margin is calculated on your selling price. The same rupee amount of profit gives you a different percentage depending on which one you use, and this is where a lot of shopkeepers confuse themselves. A kurti bought at Rs 500 and sold at Rs 1000 has a markup of 100 percent, since the profit equals the full cost price. But the margin on that same sale is 50 percent, since the profit is half of the Rs 1000 you actually received. Both numbers describe the same sale correctly. The mistake is comparing a markup number to a margin number and thinking one shop is doing twice as well as another when they are simply measuring the same thing two different ways.
डिस्काउंट देने के बाद भी प्रॉफिट कैसे बचाएं?
A discount eats into margin faster than most shopkeepers realise, because it comes straight off the profit, not off the cost. If your margin is already thin, even a 10 percent discount can wipe most of it out. The safest way to keep giving discounts without losing money is to build a small cushion into your MRP from the start, so the discount is already accounted for rather than coming as a surprise cut. It also helps to reserve your deepest discounts for stock that is genuinely slow moving, and keep fresh, fast selling designs closer to full price, since those do not need the extra push to sell.
1000 रुपए की सेल में असली प्रॉफिट कितना होता है?
Say a kurti cost you Rs 500 and you sell it for Rs 1000 after a discount from an MRP of Rs 1200. Your gross profit is Rs 500, but that is not what lands in your pocket. Take out the cost of the discount itself, any commission if it sold through an online platform or a sales agent, packaging, and a share of your monthly rent and staff cost. What is left after all of that is your real profit, and it is often considerably less than the Rs 500 the gross number suggests. Retailers who only track the gross number tend to think they are doing better than they actually are.
कस्टमर को प्राइस ज्यादा लगे तो क्या करें?
Do not drop the price the moment you hear this, since it is often said out of habit rather than a genuine budget problem. Instead, talk about what is actually in the price, the fabric, the fit, the work on the piece, and how it compares to something cheaper the customer might be thinking of. If the price genuinely does not match their budget, show them a similar design at a lower price point rather than discounting the piece in front of them, since an easy discount on the spot teaches the customer to always ask for one.
ऑनलाइन सस्ता मिलता है बोलने पर क्या जवाब दें?
This is usually true and there is no point denying it, since online sellers often carry lower overheads and sometimes lower quality fabric to match. What you can offer that most online listings cannot is the chance to check the fabric and stitching in hand, get the fit right the first time without a return, and walk out wearing it the same day. If the online price is for a genuinely identical product, be honest about that too, since customers trust a shopkeeper who does not pretend every comparison is unfair.
कॉम्पिटिटर कम प्राइस में बेच रहा हो तो?
Check first whether the competitor is actually selling the same quality, since a lower price often means thinner fabric or looser stitching that customers only notice after a few washes. If the comparison really is fair, decide deliberately whether you want to match the price, which usually means accepting a thinner margin, or hold your price and compete on something else, like design variety, fit, or how quickly you can get a customer's size. Matching every competitor's price without a plan is how a shop quietly stops making money while looking just as busy as before.
हर प्रोडक्ट पर एक जैसा मार्जिन रखना चाहिए क्या?
No, and treating every product the same way usually costs a shop money either way. A fast moving daily wear cotton kurti can carry a slimmer margin because it sells quickly and keeps cash moving. A slower moving festive or heavily worked piece needs a fatter margin, because it sits on your shelf for longer and ties up money that could have gone into stock that turns over faster. Setting one flat margin across everything means you are either overpricing your easy sellers or underpricing the pieces that actually deserve a higher margin.
कम मार्जिन ज्यादा सेल या ज्यादा मार्जिन कम सेल?
Neither approach is automatically better, and the right one depends on your cash flow and your rent, not just the arithmetic. Low margin and high sales works well when you need steady cash coming in regularly and your rent is manageable relative to your turnover. High margin and low sales suits a shop with a smaller, more curated stock and a customer base willing to pay for that, but it needs enough capital reserve to survive the slower weeks. Most successful kurti shops actually run a mix, fast movers at a slimmer margin to keep cash flowing, and a smaller festive or premium block at a fatter margin to protect overall profit.
डेड स्टॉक को कैसे मैनेज करें?
The biggest mistake with dead stock is waiting too long to act on it, hoping it will eventually sell at full price. Set a rule for yourself, such as marking anything that has not moved in 60 to 90 days for a clearance price, rather than deciding case by case in the moment. Bundle slow pieces with fast sellers, move them to a clearance corner or a season end sale, or offer them to a smaller reseller at a bulk rate rather than letting them sit indefinitely. Capital stuck in dead stock is capital that cannot buy the next design that would actually sell, which is the real cost most shopkeepers underestimate.
अपने होलसेलर से प्राइसिंग की बात कैसे करें?
Your pricing is only as good as the wholesale rate and consistency behind it. A manufacturer who holds ready stock and a stable size run lets you price with confidence, because you are not guessing whether the next batch will cost more or arrive late. Our MOQ guide and kurti manufacturer guide cover how to work with a supplier who gives you that stability, which is the foundation everything in this post is built on.
Most kurti retailers work between 40 and 100 percent margin on cost, depending on the product. Fast moving daily wear can carry a slimmer margin, while slower moving festive or heavily worked pieces need a fatter margin to cover the extra time they sit on the shelf.
MRP is the maximum price printed on the tag. Selling price is what the customer actually pays, which can be equal to or lower than the MRP but never higher. Many shops set MRP slightly above the planned selling price to leave room for a discount.
Markup is profit calculated on the cost price, while margin is profit calculated on the selling price. A kurti bought at Rs 500 and sold at Rs 1000 has a 100 percent markup but only a 50 percent margin, since both describe the same profit measured against different numbers.
Build a small cushion into your MRP from the start so a discount does not cut straight into your planned profit. Reserve deeper discounts for genuinely slow moving stock, and keep fresh, fast selling designs closer to full price.
Acknowledge it honestly, since it is often true. Point to what a shop offers that online listings usually cannot, checking the fabric and fit in hand and walking out with it the same day, rather than denying the price difference.
No. Fast moving daily wear can carry a slimmer margin since it sells quickly, while slower moving festive or heavily worked pieces need a fatter margin because they tie up shelf space and capital for longer.
Set a fixed rule, such as marking stock for clearance if it has not sold in 60 to 90 days, rather than deciding case by case. Bundle slow pieces with fast sellers or move them to a clearance sale, since capital stuck in dead stock cannot be used to buy designs that would actually sell.
Snehal Creation Inc has been manufacturing women's ethnic wear in Mumbai since 2003, supplying retailers and boutiques across India with consistent stock and stable pricing that makes it easier to plan your own margins.
WhatsApp: +91 97695 39989
Website: www.snehalcreation.com
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बेहतर कुर्तियाँ, बेहतर बिज़नेस, बेहतर भविष्य।
