Kurti business tips, wholesale buying guides and trend updates for retailers, boutiques and resellers.
Bandhani is one of the oldest tie and dye techniques in India, and one of the most copied. The real thing is tied by hand, dot by dot, before it is ever dyed.
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Navratri and Diwali fall close together on the calendar, but they call for a different kind of kurti. One is nine nights of colour and dancing, the other is a quieter festival of light and family.
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Block print is one of the few kurti prints where the technique is as much a selling point as the pattern itself. It is also one of the most imitated, with digital print regularly sold under the same name.
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Cotton is the most claimed and least verified word on a garment label. Almost every kurti says cotton somewhere on the tag. Not all of them mean it the same way.
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Most retailers learn pricing by trial and error, one wrong decision at a time. This guide covers the pricing and margin questions that come up again and again in a kurti shop.
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Plus size kurti shopping goes wrong less often because of taste and more often because of two things nobody explains clearly: which cut actually fits the way it looks in the photo, and which fabric holds its shape through a full day.
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The word manufacturer gets used loosely in this trade. Plenty of sellers calling themselves one are actually buying finished stock from someone else and marking it up, which changes what you can expect from them.
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Embroidery is the fastest way a plain kurti body turns into something worth a second look. The trouble is that the word covers a dozen very different techniques, and knowing which is which changes what you buy and what it should cost.
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An Anarkali does more work per piece than almost any other cut. Fitted through the bust and flaring dramatically below, it turns a single garment into a full festive look with very little else needed.
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