Kurti business tips, wholesale buying guides and trend updates for retailers, boutiques and resellers.
A palazzo kurti set solves the one thing a plain kurti cannot: comfort without giving up how put together it looks. That trade-off is why the palazzo set has become a wardrobe staple rather than a passing trend.
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Kurtis get treated as summer wear, which costs a wardrobe three or four months of use every year. Most of what makes them work in winter comes down to fabric weight and one good layer.
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A long kurti is the most graceful and forgiving length there is, which is why it never goes out of stock. It covers, it flatters, and it moves from daily wear to festive with only a change of fabric.
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A white kurti is the one piece almost every wardrobe has, and the one most people wear the same way every time. It is really a blank canvas, and small choices decide whether it reads plain or put together.
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The sleeve is the most overlooked part of a kurti and the one that changes its whole character. The same body reads casual, formal or festive depending on nothing more than the sleeve.
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Chikankari is one of the few kurti styles that sells through summer and the festive season alike. It is also one of the easiest to fake, so knowing what you are looking at is worth more than any trend.
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A co-ord set removes the one decision that stops most kurti sales at the counter: what to wear it with. That is most of the reason sets have quietly taken over ethnic wear.
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The A-line kurti is the cut that suits the widest range of body types, which is why it never really goes out of stock. Fitted at the shoulders, it falls out gently to the hem and skims everything in between.
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The corset kurti takes the shape of a corset, fitted and structured through the waist, and puts it on an Indian silhouette. It is one of the fastest-growing styles, and the one buyers most often size wrong.
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