Kurti business tips, wholesale buying guides and trend updates for retailers, boutiques and resellers.
A co-ord set removes the one decision that stops most kurti sales at the counter: what to wear it with. That is most of the reason sets have quietly taken over ethnic wear.
Read More →
The A-line kurti is the cut that suits the widest range of body types, which is why it never really goes out of stock. Fitted at the shoulders, it falls out gently to the hem and skims everything in between.
Read More →
The corset kurti takes the shape of a corset, fitted and structured through the waist, and puts it on an Indian silhouette. It is one of the fastest-growing styles, and the one buyers most often size wrong.
Read More →
A kurti with jeans is the outfit most Indian women reach for on an ordinary day. It looks effortless, which hides how much the length and the fit are actually doing.
Read More →
MOQ is the first word that trips up a new wholesale buyer, and the one experienced buyers argue about most. It is simpler than it sounds, but the number on the page is rarely the whole story.
Read More →
A manufacturer's guide to denim kurtis for women: six types, every wash and finish, styling notes and stocking advice for boutiques and online sellers.
Read More →
A dupatta is what turns a kurti into an outfit, and most people use the same drape every single day. The drape you can carry depends less on fashion than on the weight of the cloth.
Read More →
You have the short kurti and you have the bottoms. What you add next, the shoes, the jacket, the bag, is what decides whether the outfit reads casual, office or festive. It is also the cheapest way to get more looks from one kurti.
Read More →
A short kurti is the most versatile thing in most wardrobes, and the easiest to get wrong. Almost all of it comes down to two things: where the hem sits, and what you pair below it.
Read More →