Kurti business tips, wholesale buying guides and trend updates for retailers, boutiques and resellers.
A kurti with jeans is the outfit most Indian women reach for on an ordinary day. It looks effortless, which hides how much the length and the fit are actually doing.
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MOQ is the first word that trips up a new wholesale buyer, and the one experienced buyers argue about most. It is simpler than it sounds, but the number on the page is rarely the whole story.
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A manufacturer's guide to denim kurtis for women: six types, every wash and finish, styling notes and stocking advice for boutiques and online sellers.
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A dupatta is what turns a kurti into an outfit, and most people use the same drape every single day. The drape you can carry depends less on fashion than on the weight of the cloth.
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You have the short kurti and you have the bottoms. What you add next, the shoes, the jacket, the bag, is what decides whether the outfit reads casual, office or festive. It is also the cheapest way to get more looks from one kurti.
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A short kurti is the most versatile thing in most wardrobes, and the easiest to get wrong. Almost all of it comes down to two things: where the hem sits, and what you pair below it.
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There is no single best fabric for a kurti. There is a best fabric for a season, a price point and a customer. The mistake is buying the fabric that photographs well instead of the one that sells and stays sold.
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The neckline is the first thing a customer looks at and the last thing most sellers think about. From the classics to the halter and sweetheart necks younger buyers now ask for, here is what works and where.
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The word kurti now covers everything from a hip-length casual top to a floor-length Anarkali. Here is how the category actually divides, and which type belongs on which rack.
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